Cocktail Culture.

One of the fastest emerging markets, or at least that which has garnered a substantial buzz about it, is coconut water.  The US market being slow at times to pick up on international trends is beginning to embrace the ‘agua de coco’ on the heels of it’s emence popularity in Brazil, in which it regularly [...]

I was just crusin’ around the interweb and came across a few notable story lines across the spirits universe that piqued my interest.
There has been a call for unity from French wineries feeling a 15% slump in exports in the first quarter of the year combined with a staggering 29% loss of value.  The remarkable [...]

Just a follow up on the last post as promised.  I just wanted to share a few easy back patio cocktail suggestions for summer entertaining.  Most seasonal home bar recipes I’ve seen throughout the years almost invariably require complex processing procedures or ingredients foreign to the home bartender.  Let’s just take it one step at [...]

       During the first quarter of the year it seems on-premise liquor sales are still down, although, as with many other mal-affected industries, the rate of decline is slowing.  So consumers are still largely getting their drink on at home, for the better or worse.  Ok, drinking at home does have it’s advantages: [...]

It’s been about 2 and a half years since I first heard the idea, and roughly 14 months since my involvement.  So here I am,about to move myself out to California and approach the final lap of the nascency that is and will become infuZHUNS.  The cocktail industry is and has been changing over the [...]

Despite the slowdown in on-premise consumption, premiumization rose 4% in the last quarter in 2008 with vodka leading the way with 16% growth.  Other premium spirits to experience growth were super-premium tequila at 11.3%, and premium rums at 8.4%  The data indicates that despite the downturn on on-premise sales, super-premium consumption at the bars and [...]